EVP localization and communication strategy
Challenge
Bonduelle is a French company producing processed vegetables. The client set us the goal of localizing the global EVP slogan "At Bonduelle, you make a bigger impact" and integrate it among its employees.

The challenge was to create an EVP for the market that would differentiate the company from its competitors. For example, refusing to use standard images of smiling people, as almost all FMCG companies do, and retaining the elements used in the global visuals.
This is where we started
The original EVP was "You make a greater impact". The pillars of the EVP were good, but they did not fit the local market. So we had to do a lot of research to find out the real needs of five target groups: office staff, young professionals, production and agricultural staff, regional team and seasonal staff.

The original visuals were also quite old-fashioned, so we decided to give the client the brand's new faces.
WITH BONDUELLE
YOU CAN DO
MORE
Solution
We created the local EVP based on the massage: Bonduelle is a company that makes your work more meaningful. Bonduelle reinforces each employee's contribution to the common cause.

This slogan is an invitation not just to start a career, but to change the world for the better. With Bonduelle. Together with the company, you can do more – build your career, influence the well-being of others and take care of the planet!

Posters

Promo

Results
  • 280 000
    Viewers were covered by the promo campaign
  • 250 000
    Views were gathered
    from employees
    with a KPI of 100 000
  • 36
    Employees became company ambassadors with a KPI of 20
  • 9/10
    The client scored the project
READY TO BOOST
YOUR EMPLOYER BRAND?
LET`S DO IT TOGETHER!
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