This is where we started
The original EVP was "You make a greater impact". The pillars of the EVP were good, but they did not fit the local market. So we had to do a lot of research to find out the real needs of five target groups: office staff, young professionals, production and agricultural staff, regional team and seasonal staff.
The original visuals were also quite old-fashioned, so we decided to give the client the brand's new faces.