EVP creation for leading pharmaceutical company
Challenge
PROTEK is a company involved in the manufacture, retail and distribution of pharmaceuticals. It is one of the largest and top 3 pharmaceutical distributors in its local market. Spread across more than 15 regions, the company has a total workforce of 15300 employees.
We were asked to create a strong value proposition to drive recruitment of IT professionals and warehouse staff. And to help the client engage and motivate its employees.
We were asked to create a strong value proposition to drive recruitment of IT professionals and warehouse staff. And to help the client engage and motivate its employees.
MATTERS
CREATE
WHAT REALLY
Solution
We formulated the company's key benefits and suggested a way to communicate them to internal and external audiences through it's new EVP - Create what really matters. We used the EVP as a tool to make people proud to work for Protek.
Protek is a company for people who want to make a difference to themselves, the company and the world around them. To communicate this idea, we have built an image of Protek as a company that offers you the opportunity to be part of a team working in an important industry and to make a meaningful contribution that is recognised and valued.
Protek is a company for people who want to make a difference to themselves, the company and the world around them. To communicate this idea, we have built an image of Protek as a company that offers you the opportunity to be part of a team working in an important industry and to make a meaningful contribution that is recognised and valued.
Posters
Merch
Promo
READY TO BOOST
YOUR EMPLOYER BRAND?
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