EVP creation for local market leader bank
Challenge
PSB is one of the three systemically important banks. It is a unique bank that creates convenient and modern banking products for people and businesses.
PSB is a bank of strong people. Strength imbues all its products, customers and employees with the energy they need to achieve their goals. To communicate this, we developed an employer brand and revealed PSB's strength through boldness, a quality shared by everyone involved in the bank's development. The aim was to communicate a challenging approach and help PSB attract new young talent, particularly from the IT sector.
Solution
With great power comes great responsibility. At PSB, we understand this and are not afraid of challenges: we take on important tasks and implement projects that have an impact on the whole country.
To do this, we need to be bolder, offer our ideas, try new solutions and change the business together. We are not afraid to act because we feel supported by the team and have confidence in ourselves and each other.
